In my case it was all three. Although not in that order.
I have always had a fertile imagination, and I’ve always told stories. My junior high detention records will corroborate this. Occasionally I wrote those stories down. But the idea of doing it for a living never crossed my mind.
I emerged from university with a graduate degree in musical theory and exactly one English class in seven years. In hindsight it was the perfect preparation.
Since that time I’ve told stories freelance, agency-side, and client-side. I’ve told stories about everything from high-tech and specialty sporting (mostly bicycles) to wheelchairs, haptic gaming technology, destination travel, nuclear power plants and gourmet catering.
One-person startups have hired me to tell their stories. As have the likes of Cisco Systems, Microsoft, HP, Oracle, Hyundai, Delta Airlines, Coca-Cola, Intel, General Electric and, yes, more than a dozen bike companies.
So you want to know how I got to be a copywriter? Let me tell you a story.