Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # Rick Vosper Marketing Services Concept • Creative • Copy ## Sitemaps - [XML Sitemap](https://rvms.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Pages - [Yakima Products
B2C campaign](https://rvms.com/portfolio/yakima-products/) - Part of an ongoing campaign telling a story about the client's multifaceted product line. Sometimes the most important attribute for a copywriter is sheer stubbornness. I must have written dozens of headlines for this little ad and wasn't satisfied with any of them. I was getting frustrated, but I knew that magic out-of-the-park line was - [Clients](https://rvms.com/clients/) - Special thanks to all the great clients I've been privileged to work with over the years. Here are some of them. - [Thomson Bike Tours
destination travel blog](https://rvms.com/portfolio/thomson-bike-tours-blog/) - Thomson Bike Tours is an elite provider of cycling destination travel to the biggest races and most challenging routes in Europe. After seeing my editorial work on sites like Red Kite Prayer and Bicycle Retailer, Thomson put me on retainer as their in-house blogger early in 2017. Starting with the goal of making the blog - [About](https://rvms.com/about/) - Some are born to write copy, they say. Others achieve it by dint of grinding effort and still others, poor devils, have it thrust upon them. In my case it was all three. Although not in that order. I have always had a fertile imagination, always told stories. My junior high detention records will corroborate - [Paramount Designs
ad campaign](https://rvms.com/portfolio/paramount-designsconsumer-campaign-heads/) - In addition to its extensive selection of affordable kids' and adult bikes, the jewel in the Schwinn family crown was its hand built 80-year-old Paramount line. In order to bring that brand to a wider audience, we faced a familiar problem: limited sales volume = limited ad funds. Plus we wanted to reserve as much - [Shebeest
ad campaign](https://rvms.com/portfolio/shebeest-consumer-campaign-heads/) - Ads without body copy present a special challenge for writers: you have to say everything that needs saying with just a headline (although sometimes we cheat with an eyebrow or subhead). We did this series for Shebeest to differentiate the client's offerings to the activewear, cycling and yogawear markets. So headlines had to be segment-appropriate. - [Contact](https://rvms.com/contact/) - I was hoping you'd click on this tab. Normally one of those silly contact forms would go below, but I dislike filling them out just as much as I suspect you do. So let's keep this simple: email: rick at-sign rvms dot com phone: 408 then 401 and 9720 (I'm in the Little Rock area, - [Yakima Products
ad campaign](https://rvms.com/portfolio/yakima-products-channel-campaign-heads/) - I worked on the Yakima account with Patrick for almost five years, and we kept the style you see here the entire time (with a modest degree of evolution). The copywriting challenge was to explain the various products' technical benefits in a way that would still retain reader attention. For this campaign, I led and - [Cervélo
ad campaign](https://rvms.com/portfolio/cervelo-ad-campaign/) - [Advocate Cycles
consumer website](https://rvms.com/portfolio/advocate-cycles-website/) - What can you say about a bike company that gives every cent of its profits to bicycle advocacy? When Advocate Cycles founder Tim Kruger called me about creating a website for his startup, all I could say was "Yes." We began with a full brand positioning. Out of this came a three-branched objective with an - [Portfolio](https://rvms.com/portfolio/) - Here's some of my favorite work in ads, collateral, web, video, and long form/editorial. Advertising Collateral Web Video Long Form & Editorial Just Headlines - [Specialized Bicycles
consumer ad campaign](https://rvms.com/portfolio/specialized-bicycles/) - When I came to work for Specialized, first as a writer, then as head of marketing, Rich Silverstein had personally developed the concepts and look for this ad series. All I did was the text and some creative direction for our in-house design department. Even Rich liked the ad—one of the compliments I'm most proud - [Online Bike Coach
website video #1](https://rvms.com/portfolio/online-bike-coach-video-1/) - Client: Online Bike Coach • Studio: RVMS • Videography/Direction: Dean Markham • Concept/Words: RV This was the first of five videos I scripted for the OBC website and YouTube channel. The trick was to have the script echo basic concepts in site content while creating a rhythm that worked with the cadence of Richard’s speaking - [Online Bike Coach
consumer website](https://rvms.com/portfolio/online-bike-coach-website/) - Online Bike Coach founder Richard Wharton has been a longtime client through his Cycling Center Dallas studio. When we started talking about expanding his business into a series of online training programs, we decided to create Online Bike Coach as a freestanding brand. The OBC selling proposition was so rich that copywriting was easy, driven - [MCT Action FX
wheelchair brochure](https://rvms.com/portfolio/mct-action-fx-wheelchair-brochure/) - This was a fun project—not only did I get to learn about the target audience by hanging out with Wheelchair Hall of Fame inductees and Paralympians, I wrote the entire brochure sitting in one of the chairs they let me take home. It was also cool because the whole brochure concept was driven by the - [Kestrel Bicycles
10th anniversary catalog](https://rvms.com/portfolio/kestrel-bicycles-10th-anniversary-catalog/) - I’d worked with the Kestrel guys off and on for years, and helped develop their unique voice—wry and quirky, but not too cocky; smart but not too smartass. This product spread shows how we mixed technology and fun to showcase the brand’s personality. - [HP Servers
B2C campaign](https://rvms.com/portfolio/hp-servers/) - Client: HP Servers division • Studio: Pearson & Company • Art: Ed Jaciow, Stephanie Lucas • Concept/Direction/Words: RV This was the first in a series of four ads we did for HP's Server division with our intention of "blowing up the (then-mandatory) HP grid." - [HP Channels on Tap
B2Cweb video](https://rvms.com/portfolio/hp-channels-on-tap-web-video/) - [swf src="http://www.example.com/swf/banner.swf" height="600" width="400"][/swf]Client: HP Servers • Studio: Pearson and Company • Concept/Direction: Cotton Stevenson • Art: Ed Jaciow • Words: RV In a time when most animated ads for hi-tech just checked off a list of tech features and threw in a call to action, we decided to make this video eye-catching with a - [Blackburn Designs
trainers white paper](https://rvms.com/portfolio/blackburn-designs-white-paper/) - This is the 12-page abstract (for the media) of a 30-page white paper (for engineers) and a 20-slide PowerPoint (for presentation). Big project, but I enjoy taking complex information and chunking it down to reach different audiences. Apparently the client liked the result, because they brought me back for three more projects like this one. ## Image Caption Hover Effects - [Just Headlines 2](https://rvms.com/ih_gallery/shebeest-headlines/) - [Clients 10](https://rvms.com/ih_gallery/clients-10/) - [Clients 16](https://rvms.com/ih_gallery/clients-16/) - [Clients 15](https://rvms.com/ih_gallery/clients-15/) - [Clients 14](https://rvms.com/ih_gallery/clients-14/) - [Clients 13](https://rvms.com/ih_gallery/clients-13/) - [Clients 12](https://rvms.com/ih_gallery/clients-12/) - [Clients 11](https://rvms.com/ih_gallery/clients-11/) - [Clients 09](https://rvms.com/ih_gallery/clients-09/) - [Clients 06](https://rvms.com/ih_gallery/clients-06/) - [Clients 08](https://rvms.com/ih_gallery/clients-08/) - [Clients 07](https://rvms.com/ih_gallery/clients-07/) - [Clients 05](https://rvms.com/ih_gallery/879/) - [Clients 04](https://rvms.com/ih_gallery/clients-04/) - [Clients 03](https://rvms.com/ih_gallery/874/) - [Clients 02](https://rvms.com/ih_gallery/clients-02/) - [Clients 01](https://rvms.com/ih_gallery/869/) - [Collateral Row](https://rvms.com/ih_gallery/collateral-row/) - [Advertising row](https://rvms.com/ih_gallery/284/) - [Just Headlines](https://rvms.com/ih_gallery/just-headlines/) - [Web](https://rvms.com/ih_gallery/web/) - [Long Form & Editorial](https://rvms.com/ih_gallery/long-form-editorial/) - [Video](https://rvms.com/ih_gallery/video/)