HP Servers
B2C campaign

Client: HP Servers division • Studio: Pearson & Company • Art: Ed Jaciow, Stephanie Lucas • Concept/Direction/Words: RV

This was the first in a series of four ads we did for HP’s Server division with our intention of “blowing up the (then-mandatory) HP grid.”

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always changing IT

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Today, new ways of working—combining e-services, intelligent connected devices, and always-on Internet infrastructure—are transforming the way we work and live.

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a new agenda

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In this service-based world, the infrastructure imperatives have also been changed, putting a greater importance on the power of systems-class thinking and open architectures. Now your IT resources must be even more flexible, so you can take on every opportunity, from setting new pricing models to creating more innovative customer touch points. You must ensure your customers and yourself of the highest reliability, seamlessly running your platform of choice and scaling quickly to met unpredictable demands. And your entire infrastructure must be easily manageable from end-to-end and from any location, to give you a solid foundation for growing, delivering, and growing your services.

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Inventive response

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With its strong commitment to service-centric computing, HP gives you the power to succeed in this new world. The answer is adaptable, available, always, HP servers.